(The Search Ends Here!)
Here’s Why You Need To Use Landing Pages

All the products that you want to sell online are 'ready' to be 'sold'.

You have already signed up with the 'Google Adsense' program or with other affiliate
marketing programs, and you have already prepared the 'ad' you want to post on your
affiliate’s site. Your mind is now set to being the next most successful online

But is there anything else that you might have forgotten to prepare?....... Maybe none.

But how about your landing pages? Are they all set for your business?

Landing pages are simply web pages where visitors are directed to whenever they
click a result in a web search or whenever they click a web ad. For affiliate marketing,
landing pages would refer to the web page where you, as a merchant, would want your
potential customer to be directed after clicking your ad on your affiliate’s website.

Landing pages are, at most times, nothing really different from other web pages in a
particular website, especially if the said website is an e-commerce site. Some online
businessmen would even use the homepage of their websites as the landing page for
their ads. Are these businessmen making a big mistake? Or should you follow their
method in creating landing pages for their ads?

Well, you can always follow what most online retailers do, directing their potential
customers to the homepages of their websites. But if you want to achieve something
more from your online business, and if you want to earn a lot of profits, you better
create a special landing-page for your web ads.

Why? Here are a few reasons why you need to use landing pages for your web ads.
(And take note, it would do you a lot better if you create a 'great' landing page than a
so-so one).

Reason no. 1: It is the only way you earn conversions in an affiliate marketing

There are a variety of affiliate marketing programs today, but most of these programs
let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do
is sign up with the program and submit your ad. The program owner would then
distribute your ad to various affiliates who would then place your ad on their websites.
Whenever your ad is clicked, a visitor would be directed to your landing page and you
would have to pay the affiliate for his service.

As a merchant, you earn in an affiliate program through conversions—that is,
whenever a visitor that is directed to your site actually buys a product on your site.
Without these conversions, you actually earn nothing from the program. Also, the
more visitors that your affiliates have directed to your site, the larger would your
expense be. And the only way that you can recover from these expenses, is through

Now, you sure won't get any conversion if you have posted an ad on your affiliate's
site without an actual landing page for the potential customer to be redirected to. It's
just like advertising a product without actually having a store to sell your product. Your
advertisement may be enticing enough to encourage people to purchase a product,
but without the landing page, how will they know 'how' to purchase the product?

It is therefore important to have landing pages for your ads because it is the only way
for you to earn some 'money' in an affiliate program. Without landing pages, all you do
is 'spend' money paying your affiliates without actually getting anything in return.

Reason no. 2: Other web pages may just not be enough.

Many people make the mistake of making their website's homepage as the landing
page for their ads. The same is true for those who make use of other pages like a
"contact us" page or a product page. Homepages are often designed to serve multiple
users and contains a lot of links to other pages or to other websites. The same is with
the other two pages mentioned. If you want to be successful in an affiliate program,
we're sure that you don't want your landing page to cater to the needs of 'various'
other people, most of which may not be really interested with your product.

When choosing a landing page, you must always have 'the customer' who is directed
into that page in mind. Therefore, your landing page must be relevant to the
'keywords' and the 'content' you placed in your ad. It is also important that the landing
page can induce your visitor to take action—
That is, to purchase your product or at least provide leads for potential customers.

Final Word.

You probably entered into an affiliate marketing program with these things in mind:
To 'save' on advertising expenses and to 'gain' more profit.

But if you get into an affiliate marketing program without actually having a landing
page, you'll end up paying 'far' too much without getting anything in return. So if you
still don't have a landing page for your ads, you better start creating one now.

And don't get us wrong; it isn't enough for you to have just a 'landing page'—it should
be a 'great' landing page!

To Really Capitalise On This Method Of Achieving 'Affiliate-High-Roller' status, you
need to 'Plug-In' to 'The Affiliate Power House' Here;-....

Catch you over there.

Pete Moring.


This Article is  Copyright © 2007 Glanfield Marketing Solutions Inc.

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