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How to Drive Laser-Targeted Traffic Using Keyword Tools

In any online marketing business like affiliate marketing, no traffic means no sales.
That’s the main reason why most affiliates or webmasters shell out 'big bucks' just to
get top rankings on the search engines.

Once you are promoting a product or service on your web pages, you need to have
more visitors that can be 'potential customers' for your products and services. This is
one of the fundamental rules for success in any online marketing business.

Here, you need to start and get it right. If you can do things wrong but still manage to
succeed, consider yourself 'very lucky'. Don’t ever get it wrong if you can help it,
because no matter how hard you work, you will never get yourself 'back' on that route
to success.

I guess everyone would agree if I said that obtaining enough highly targeted traffic is
the key to success in any affiliate marketing business. This is proven to be essential if
you’re promoting or reselling 'any' product or service online. One of the best and most
secured marketing strategies that affiliate marketers can employ is the strategy of
'buying' targeted visitors. This means that your investment is based only on results
such as additional sales and income.

Let’s take a practical example.....  This strategy assures you real profit because you
can already compute the amount of money you have to spend for every new sale
made. And one of the most easily proven and most efficient ways of acquiring sales in
affiliate marketing is by drawing laser-targeted traffic towards your web-site and
converting them to sales by means of “Pay-Per-Click” Search Engines (PPCSE's).

Google claims to be the Internet’s best pay-per-click search engine. It is the world’s
leading resource of Pay-For-Performance search on the web. And what’s more
enticing about Google? When you advertise in Google Premium Listings, your site will
always appear in the leading U.S. search engines like Google, Yahoo, Ask, Bing,
Netscape, AltaVista, Lycos and more. Plus, you can get the benefit of reaching more
than 80% of active Internet users.

PPCSE's like Google can bring impressive sales because they permit you to pay for
'performance' by means of attracting 'precisely targeted traffic' to your niche. And this
means people or site visitors who are actively searching for what precisely you are
offering or selling. Google’s secret is to drive laser-targeted traffic to your website by
proposing or bidding on keywords that are related to the product or services that you
are offering.

The strategy works this way:....The more exact the keyword is, the better results you’ll
receive and the less you’ll have to spend for each new sale.

Google drives 'targeted traffic' by keeping you away from the general keywords that
are very common and usually more expensive, by casting out a wide net of laser-
focused keywords that are more targeted, not so expensive, and with high conversion
rates. I’ll tell you, attracting laser-targeted traffic through Google is nothing but a “Win-
Win” Situation.

Google’s strategy also allows your visitors to respond. And what’s important than
getting your visitors to respond? You are given an opportunity to develop lifetime
customers that will patronize your product and will buy from you over and over again.
Bear in mind that one-time sales can’t be the key to creating a highly-profitable
business, especially online. You can only achieve this through PPCSEs like Yahoo,
Bing & Google, which gets your site visitors to respond. And once 'that' happens, you
can constantly market and sell your products to them.

Another tactic that Google uses in order to gain laser-targeted traffic is to have a
“Back-Up Response” for those who “almost bought” your product on the first visit. To
successfully realize this, you need to market and advertise to them over and over
again until you make them a new customer. Offer them an incentive so that they’ll
allow you to advertise to them over a certain time span by means of e-mail or post mail.

Here are some of the back-up responses which you can use: send a free e-mail
newsletter, give a free catalog and offer a promo or sweepstakes which gives them the
chance to win free merchandise.

Other things that will surely attract lifetime customers to your site are offering valued
customer discounts, giving seasonal and special offers, especially to your repeat
customers, and any other incentives to purchase.

Don’t get me wrong with this; the above mentioned strategies can surely develop a
trusted relationship between you and your customers. Apart from patronizing your
products over their lifetime, they may even refer others to you or to your site.

To sum up, one of the most effective and secure marketing strategies that any
businessman can utilize, particularly those who are involved in online marketing. Is the
approach of 'only paying' for performance. And one of the most helpful online
strategies to create more sales is by pulling 'laser targeted traffic' towards your
website and converting them to sales by means of Pay-Per-Click Search Engines like
Yahoo, Google & Bing.

To Really Capitalise On This Method Of Achieving 'Affiliate-High-Roller' status, you
need to 'Plug-In' to 'The Affiliate Power House' Here;-....

Catch you over there.

Pete Moring.


This Article is  Copyright © 2007 Glanfield Marketing Solutions Inc.

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