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Finding Hot Selling Products to Sell

In order to locate products that sell online, we need to understand what people already
'want to buy'. Finding a good choice of idea or product is always accompanied by
interfacing the demand for the product in the current market and the level of
competition or market share that the product will be having in the long run.

“What should I sell? What products are hot selling? These are the questions most
people are trying to find an answer to in order for them to make the definite decision.
And if we really want to know the answer to this question, our only choice is to do some

There are all kinds of twists along the road that may lead you to think you have a high-
demand idea. We must be able to understand and satisfy the need, wants and
expectations of our customers on a certain product that they’re trying to buy. These
three are called the basic needs or minimum requirements in a purchase.

'Needs' are the basic reasons or the minimum requirements consumers are looking for
in a product or service. They are called the qualifying or “gatekeeper” dimensions in a

'Wants' are the determining dimensions among many choices.

'Expectations', on the other hand, are values or intangibles associated with a product
or service. Expectations are actually part of “wants”  but they become extremely
important when products or services are not differentiated.

For example, in reading a logic book, university students look for the following:
Relevant logic concepts, use of simple language, easy to understand and affordable
prices. These similar ideas can be applied to Internet Sales as well. After all, the
Internet is just another place to sell products. The basic concept of demand is the
same there as it is anywhere else, and has been all the time.

Now, the second thing that must be considered in finding “hot” products to sell are the
level of competition, or the market share your product will have. Market share or level
of competition means the ratio of your brand sales versus the total market sales. While
companies would naturally define its target competitors, it is actually the 'consumers'
who ultimately decide the competitive frame, or the 'list' related products or services
that consumers consider when exercising their purchasing power.

We must therefore choose the market segment where we can have a potential
leadership or at least a strong challenger role. Because the overriding objective of
getting into this business is not just to satisfy the 'needs' and 'wants' of our customers,
but to do so 'profitably' better than our competition.

Third factor to be considered in finding hot selling products is finding out the general
interest level about the product. General interest in a product helps us to gauge where
our demand and competition numbers fall into the big picture. Simply saying, if there
isn’t much demand for the product, and there isn’t much competition, it would seem
that it might not be good a good to put it up for sale.

But the research doesn’t stop here; there is one last thing to be considered to exactly
find the hot selling products that you’ve been looking for. We must also learn how
others are advertising those products. If there are a good number of them doing so, it
may mean that it’s a good product to get into.

Coming to the last phase of the process is analyzing and evaluating all the information
that has been collected. We have to look at all of the data we have collected on
demand, competition, advertising, and make decision as how they all balance out.
Here are several factors or aspects that must be measured: (a) not enough demand
means not enough people are going to buy (b) too much competition means not
enough of a profit to go around (c) too much advertising drives up the price of 'pay per
click' ads, and competition as well (d) not enough general interest, combined with low
demand, means there may not be a good market even if there is competition trying to
make the sales.

To Really Capitalise On This Method Of Achieving 'Affiliate-High-Roller' status, you
need to 'Plug-In' to 'The Affiliate Power House' Here;-....

Catch you over there.

Pete Moring.


This Article is  Copyright © 2007 Glanfield Marketing Solutions Inc.

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